3 Simple Conversions for Your Landing Page By Michael S. Hutchins

25. July 2008 by Pat.

Unfortunately, most mlm training does not cover improving website conversions. By website conversions, I am referring to the crucial process of converting website visitors in to list subscribers or customers. This articles will reveal 3 easy tips for dramatically improving your website/landing page conversions.

People who surf the Net are generally looking for relevant information regarding something of interest. In order to find that information, they must provide search terms for the search engines. Upon arriving at a website after providing a search term, the visitor is anxious to find the appropriate information. If they do not find the information they seek, THEY LEAVE….

QUICKLY!

Obviously, for a visitor to become a customer, they must stay long enough on your page/site, to make a decision about you and your offer. Consequently, your landing page must provide key points regarding the information that visitors are seeking. Arranging topics with bullet points can be an effective way for your visitor to quickly determine how interested they are in your offer.

Make SURE your headline is compelling and emotionally charged! Create a high level of curiosity.

The next conversion strategy is called “social proof.” Customer testimonials are the most common type of social proof. These testimonials can be written, by audio messages, or video. Video is by FAR the most effective form of social proof.

Arrange a minimum of 3 video testimonials on your landing page. Give your visitors the option of listening to the videos. To enhance the chance that they will listen to them, be sure and provide compelling reasons to do so. The videos should be no more than 45 seconds. Always provide directions involving the visitor’s next course of action after they listen to the video(s).

Finally, offer your visitor an incentive for providing contact information. These incentives are most effective when they come in the form of a free offer. Preferably, the free offer should be something that the majority of your visitors will be interested in. It is also important for them to receive the free offer IMMEDIATELY. Free ebooks, reports, or e-courses can all be used effectively.

The best resource for learning how to market with video, in addition to creating quality landing pages is Renegade University. The FREE members only site is a fabulous tool for network marketers wanting the essentials of attraction marketing.

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